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CPQ – Pricing Methods

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The right price

  • Set the right price to the right product when added to the quote.
  • e.g.: prices negotiated with customers

Replace price books

  • with different types of customers
  • large number of types and corresponding prices
  • a price book would be necessary in each case
  • large administrative effort

Price books and Salesforce CPQ

  • when creating a quote, CPQ uses the price book as usual
  • but adds price exceptions as needed
  • fewer price books but still specific prices for certain customers and situations
  • additionally more complex price adjustments possible
  • despite many CPQ tools for price adjustment – always one price book required
    • no price available in price book
    • product is not available for selection in product selection page and cannot be added to quote
    • price can also be 0

The pricing tools

Pricing-Tool Behavior Example
Block Pricing Flat rate for a range of quantities
Example "Streaming service"
  • 1-3 users cost 9€/mont
  • 4-10 users cost 15€/month
Percent of Total (PoT) Pricing Based on the sum of other product prices and takes percentage of this sum. 15% tip on the total price of pizza delivery
Option Pricing Override Replaces the price if the product is part of a package. Product costs 10€ in package but 15€ individually
Cost Plus Markup Pricing Sales reps can add value to product costs Car cost dealer 25,000 and can be sold for commission with 30,000
Contracted Pricing Set customer-specific prices for individual products or product categories. A customer pays 100 € instead of 150 € list price.

Price waterfall

  • many things and Quote Line prices to influence
  • therefore different price fields in the Quote Line – each field for specific adjustment

Price waterfall - fields

Price Field Description
Original Price Price - Pricebook
List Price Price Pricebook, Block price, Percentage of total price or Option price override.
Special Price Cost + markup, contract price or option discount
Regular Price Calculated with quantity-dependent discounts
Customer Price Calculated with manually editable discounts
Partner Price Calculated with partner discount, set manually or automatically
Net Price Calculated with dealer discount, set manually or automatically
  • each price from top to bottom influences its subsequent price – hence price waterfall

Prices according to box size

  • Box up to 10 pieces = 10 €
  • Box up to 50 pieces = 30 €
  • Customer orders 7 pieces = 10 €
  • Customer orders 11 pieces = 30 €

To do this, use the Discount Schemes tool.

Price scales – Tiers

  • Name: Identification option for administrators
  • Lower Bound: Lowest set that supports the layer
  • Upper Bound: First quantity that the level no longer supports
  • Price: Price to be set at the quota

Block prices

Transporter - size quantities of recycled paper price
Transporter 1 -10 cubic meters 20 €
LKW 11 to 50 cubic meters 50€
  • Products
  • All Products
  • Select corresponding product
  • Related
  • Block Prices – Related List – Edit All
  • Specify Price Name
  • Specify Lower Bound – e.g.: 1
  • Specify Upper Bound – e.g.: 11
  • Specify Price – e.g.: 20
  • Button – if you want to add another layer
  • Save
  • Edit
  • Change Pricing Method – Block
  • Save

Test configuration with appropriate rate!

Overage Rate – Overage Rates

What happens if the maximum amount is exceeded?

  • Setup
  • Object Manager
  • Block Price
  • Fields & Relationships
  • New
  • Currency
  • Next
  • Field Label and Field Name = OverageRate
  • Length = 16
  • Decimal Places = 2
  • Next
  • Next
  • Save
  • Product
  • All Products
  • Select corresponding product
  • Related
  • Block Prices – Related List – Edit All
  • Button – to add another level
  • Price Name Field – e.g.: Overage
  • Specify Lower Bound – e.g. 51
  • Submit Price – e.g.: 55
  • Specify OverageRate – e.g.: 1 – so every quantity + 1 will be charged with 1 € surcharge

Percentage of total price“ method

  • Calculate total price
  • e.g.: calculate 20% of the total price
  • add the calculated percentage amount to the total amount

Fields to be updated on the product

  • Price Method: e.g.: Percentage of Total for the corresponding calculation method.
  • Percentage Of Total (%): What percentage should be estimated for the calculation?
  • Percentage of Total Base: Based on which price should be calculated? Already contains different discounts due to price waterfall.

Percentage Of Total Base

Price Fields on Quote Line Discount included
List none
Regular automatic discounts, e.g.: set by Price Rule
Customer manual discounts, e.g.:sales staff to quota
Net Partner or dealer discounts
  • Products
  • All Products
  • Select corresponding product
  • Edit
  • Select Percentage Method – e.g.: Percentage Of Total
  • Specify Percentage Of Total (%) – enter a percentage rate
  • Select Percentage Of Total Base – e.g.: Net
  • Save

Test configuration with appropriate rate!

Percentages for bundles

  • Use the „Percentage of Total Scope“ field in the product option to specify which products inside and outside the bundle are to be taken into account
    • None = discount on everything
    • Package = discount on package, not on options
    • Components = discount only on the package options, not on the package itself
    • Both = discount on package and contained options
    • Entire Hierarchy = discount on package, options, sub-options

Include in calculation or not

  • standard = only products without subscription as part of the total sum
  • can be activated with checkbox „Include in Percentage Total“ at the product
  • Exclude product without subscription
    • Activate „Exclude from Percent of Total“ checkbox

Percentages – Category

  • Include only a specific group of products
  • then include only products of one product category
    • For this, Picklist „Percentage of tTotal Category“ must be extended by a value
  • Setup
  • Object Manager
  • Product
  • Fields & Relationships
  • Select Picklist – Percentage Of Total Category
  • New – Add value
  • Specify appropriate value – e.g. input devices
  • Save

Now the corresponding product still has to be adjusted.

  • Products
  • All Products
  • Edit
  • Percentage Of Total Category – Picklist – Select value! – e.g. input devices
  • Save
  • Repeat this for all products concerned
    • So only this group will be evaluated for calculation.
    • Everything else will be ignored

Limit sum – set upper limit

  • Products
  • Select corresponding product
  • Related
  • Price Books – Related List – Edit at the corresponding Price Book
  • Change List Price to corresponding upper limit – e.g. 500
  • Save
  • Edit
  • Select Percentage Of Total Contraint – List price is maximum
  • Save

Bundle prices – price adjustment for options

  • Reduce price of an item if available in a bundle
  • Products
  • All Products
  • Select the appropriate bundle – Bundles that contain the option to be discounted
  • Related
  • Options – Related List – select the option to be discounted
  • Edit
  • Unit Price – enter the corresponding price
  • Save

Test configuration with corresponding products on a quota!

Limitations – multiple currencies

  • Option prices do not support multicurrency!!!
  • for multicurrency – use option discounts – see discounting tools

Included in the package price

  • Bundle option „included“ and price equal to 0
  • checkbox „Bundled“ at the bundle option
    • fixes quantity
    • Price = 0

Option prices vs. pricing methods

  • if „Bundled“ is activated, then price = 0
  • if „Bundled“ is not activated, then
    • block prices and percentage prices have priority
  • none of the mentioned discount adjustments active
    • List price from price book

Prices

  • Price control for sales staff
  • no evaluation by Salesforce CPQ
  • Start with basic price
  • sales employee adjusts this with amount or percentage
    • he sees fixed costs with markup field (currency or %) in quote
    • negative values possible (possibly with Approval Process)
    • then corresponds to the special price

Costs – Overview

  • first determine or manage costs
  • Products
  • All Products
  • Select corresponding product from
  • Related
  • Costs – Related List – New
  • Unit Cost – specify related costs for this product
  • Save
  • If no costs are specified, then these amount to 0

Release product for use for surcharges

  • Reopen corresponding product
  • Edit
  • Select Pricing MethodCost
  • Save

The product can now be used for markups in the quota.

Negotiated prices per account – Customized prices

Contract price per product

  • Account
  • All Accounts
  • Select appropriate account
  • Related
  • Contract Prices – Related List – New
  • Product – select product for specific price
  • Price – Specify customer specific price
  • Save

Test configuration with appropriate products to a quota.

Account discount – multiple products

  • Create contract price – product filter used
  • Discount is given in %
  • Define which products get the discount by filter rule
    • Filter field: define field to be checked on the product
    • Filter value: text to be found in the field
    • Operator: way to filter the text
  • the picklist „Filter Field“ can be extended by corresponding fields (API name)

Timing

  • Agreed prices are applied only at the moment of adding a product to the quota.
  • are intended to fix a snapshot of the current situation.
  • Subsequently changed contract prices will not be applied to existing QuoteLines.

Inheritance

  • Child accounts usually inherit contract agreements of the parent account
  • this can be blocked with „Ignore Parent Contracted Prices“ checkbox

Avoid overlapping contract prices

  • Do not create 2 contract prices for a single product – one is
    • only one is used
    • Not controllable which

Interaction between pricing methods

  • Cost + markup has priority over contracted prices
  • Do not create contracted prices for products with graduated prices or total percentage prices

More flexible pricing

  • Give sales reps more control over prices
    • Easily overwrite prices
    • Change pricing method

List Price editable

  • „Price Method Editable“ checkbox on the product

Custom pricing method

  • „Pricing Method Editable“ enabled
  • Overwrites all existing pricing tools and discount tools

Optional products in quotes

  • are not calculated with total sum and are optional
  • Checkbox in position editor – add if necessary

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